Customer Relationship Management software (CRMs for short). This is a key tool to make your customer facing activities successful and grow your business.

​But let’s face it, CRMs are among the least favorite tools out there and sometimes viewed as a “necessary evil”. No more of this negative thought process!

Let’s dive into the selection process for a CRM for your needs , which will raise the appreciation of this tool and make it work for your organization. And under 24 minutes, too!